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From 0 to 1: Principles of Microeconomics

Learn Microeconomics and understand how people's choices affect market trends. This online course teaches you how to apply the insights gained from simplified models to the world at large.

06h:02m
Lifetime access
11 learners
Introduction to the Course

Micro Economics is the branch of Economics that studies the behaviour of individuals, households, and businesses, such as how they make decisions and allocate their limited resources. It deals with the kinds of choices people make, the factors that influence people's choices, and how these decisions affect the market through price, demand, and supply. Microeconomics is helpful in formulating economic policies that are based on these choices, which will in turn promote the welfare of society as a whole.

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Course Objectives

What will you gain from this course?

  • Know how to apply Game Theory in making decisions about whether to be aggressive or co-operative in real-life situations
  • The ability to skillfully price products and services that you sell
  • The ability to make wise decisions concerning the cost structure that a firm must use with respect to its competitive landscape
  • Knowledge of how to model demand, supply, and the effects of government regulations, incomes and technology

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Prerequisites and Target Audience

You do not require prior knowledge in Business, Economics or Finance to subscribe to this course.

This course is designed for:

  • A finance professional who wants to understand the role played by Economics in the way firms operate and compete
  • An aspiring entrepreneur who is enthusiastic about learning how to react to market competition
  • Students studying Business, Finance, or Economics who want to learn through a practical approach towards Economics

Course Plan
Certificate of completion

1. You, Us & This Course
1 video
You, Us & This Course 02:29
2. Game Theory
4 videos
The Rivalry Game 10:13

Trust and Honor in Organized Crime 11:04

Winner-Takes-All Games and Sports in Society 14:12
3. Demand
6 videos
The Law of Demand 06:55

Examples of the Law of Demand 09:13

Veblen Goods 06:34

Giffen Goods 06:35

Income Effects on Demand 07:22

Complements and Substitutes 08:16
4. Supply
4 videos
The Law of Supply 06:08

Examples of the Law of Supply 06:00

Inflation, Technology and Government 12:51

Market Equilibrium 08:59
5. Elasticity
6 videos
Elasticity and Price Sensitivity 11:06

Horizontal and Vertical Demand Curves 08:30

Elasticity of Veblen and Giffen Goods 03:31

Income and Cross-Elasticities 07:40

Elasticity and Linear Demand Curves 09:06
6. Applications of Elasticity
4 videos
Taxes 10:27

Agriculture 08:19

Minimum Wages 07:24

Price Controls 07:21
7. Utility
5 videos
Utility and Diminishing Marginal Utility 14:54

The Paradox of Value 10:13

Indifference Curves and Consumer Equilibrium 14:15

Deriving Demand Curves and Income Effects from Indifference Curves 10:33

8. Firms
4 videos
Factors of Production 11:44

Total and Marginal Product 10:01

The Least Cost Principle 04:49

Returns to Scale 05:04
9. Costs
3 videos
Total and Marginal Costs 08:45

Average and Marginal Costs 08:08

Types of Supply Curves 08:28
10. Competition
5 videos
Long Run, Short Run 05:46

Perfect Competition 10:27

Profit Maximisation in Perfect Competition 06:56

Monopolistic Competition 03:40

Meet the Author


Loonycorn
4 Alumni of Stanford, IIM-A, IITs and Google, Microsoft, Flipkart

Loonycorn is a team of 4 people who graduated from reputed top universities. Janani Ravi, Vitthal Srinivasan, Swetha Kolalapudi and Navdeep Singh have spent years (decades, actually) working in the Tech sector across the world.

  • Janani: Graduated from Stanford and has worked for 7 years at Google (New York, Singapore). She also worked at Flipkart and Microsoft.
  • Vitthal: Studied at Stanford; worked at Google (Singapore), Flipkart, Credit Suisse, and INSEAD.
  • Swetha: An IIM Ahmedabad and IIT Madras alumnus having experience of working in Flipkart.
  • Navdeep: An IIT Guwahati alumnus and Longtime Flipkart employee.
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    Ratings and Reviews     4.7/5

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